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Digest / Misused Design Leadership

McKinsey studied design leadership across 1,700 companies

  • 100 CEOs + 200 senior design leaders were interviewed
  • 66% of CEOs didn’t know what CDOs do
  • Only 17% of design leaders think their role was aligned for value
  • 90% of companies aren’t using their design talent to full potential
  • Design leadership is Ineffectively integrated into executive teams
  • Past study shows design-led companies have 32% more revenue